From cbc.ca: "Time Inc. said in a statement Monday that it would keep the Life brand going on the Internet, where it will launch a website with photos from its massive image collection, and by publishing books.
The company cited the "decline in the newspaper business" and poor advertising outlook as factors in its decision."
This is the 4th time that Time Inc. shuts down Life...maybe it's just temporary again. Or not. Hey, wow, somehow it all just sounds so very wrong. A sign of the times? Awaiting your comments.
Axe is a brand that's definitely on fire. But let me tell you, once they're through the whole sexual advertising romp, all that has to be done in that creative universe will. have. been. done. By agency Lowe Dubai. (Thanks, Vlan!)
You need something to make account people unwind when they get into your most reverred creative office, because your numerous awards and hulk figurines just won't do it anymore? Try Cube World. Looks like fun? It suuuure is, dear customer. The Cube World Cubes (sold separately, batteries probably not included) feature little stick men that work, walk and do crazy little things aaaall by themselves. But that's not all! Link them together and they INTERACT! IT'S TEH FUTURE, FOLKS! You can even SHAKE them, and the integrated motion sensor makes them wap themselves around their invisible walls! This is crazy. I like crazy.
Watching this I suddenly get the urge to wrap myself in my NY yankees blanket and eat Honey Combs in front of the TV and...and pretend it's saturday, and also, I'm 8 years old.
Now this is something new to me. Everyone in the industry knows how advertising in the fashion and beauty world is usually almost like a white collar job. Shoot models, photoshop them, make them look glamourous, stick 'em on an ad, rinse and repeat. This is especially true in the hair styling business, where most big names have adopted this advertising code of conduct and do not stray from it.
But here comes Matrix Canada with this audacious attempt at a viral marketing experience titled "Color Vendetta". The site actually promotes the launch of the new Shade Memory line of color care products, made specially for solving hair & color problems affecting blondes, brunettes or redheads. The concept highlights this well: A vendetta in itself means personal revenge, in this case, the vengeance of blondes, brunettes and redheads against everything that removes color from their life. Art direction and contents make for an actually entertaining experience, and it truly gives you a feel for the brand. Now I'm not actually fashion inclined or anything, but having seen and produced A LOT of fashion advertising, I can truly say this is a first in the industry. Congrats to Matrix Canada for thinking out of the box. I hope it makes children.
Check out this immensely entertaining and quite efficient Michelin microsite by agency Campbell-Ewald. Not only did they create a visually stunning user experience, but the message couldn't come across more clearly: Michelin is a world (brand) that covers the entire driving experience. From making tires to getting you from point A to point B safely, maintaining clean environment standards or helping you explore the road - Michelin is all about that.
For once I'm glad to see an experiential website that's easy to navigate, and doesn't flood me with useless gizmos. Micheline World manages to be entertaining, while keeping focus on pertinent and interesting corporate communication to the consumer. Nice job. (Thanks, Adverblog!)
And to kick off this coming back with with a strong leg, here's a flabbergasting idea from Ogilvy & Mather in Mexiiicoooooooo for Viagra. Brilliant. (Thanks, AdsOfTheWorld!)
I'm a freelancer and free thinker in the field of marketing and communications, trying to continually expand the known universe in my little mind -- and yours.
