Wow. (0)

Monday, July 10, 2006 by , under

I like to see ads like these. They remind me that, it doesn't matter if you suck at finding ideas. If you have lots of time, lots of budget, top models and frothy music, you can still get away with something flashy for selling cookies.



I love the ending. Kids do the darndest things. (Thanks YouTube!)



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Crazy Talented Etch-A-Sketch Genius (0)

Monday, July 10, 2006 by , under

Some guy named George Vlosich III apparently had the vocation to become the world's ninth marvel: The Man Who Does Killer Illustrations On An Etch-A-Sketch Gizmo. His website, titled Etched In Time, presents a gallery of his most famous illustrations, a short bio about him, how he works, and more. Friends, this is worth a see.

I can only imagine most of you have had an Etch-A-Sketch in your childhood. Doodling took a very-hard-to-produce turn in the 20th Century thanks to Etch-A-Sketch. It was great fun drawing staircase-shaped flowers, staircase-shaped houses, or your staircase-shaped parents. Who cares if it was bad, you'd just sha-ha-sha-ha-sha-hake it away, and start a new one.

This guy. He can't shake it. Due to the complexity of his illustrations and the rather global nature of the Etch-A-Sketch eraser, he cannot make a SINGLE mistake. Hours of practice, thorough preparation and Dalai-Lama-like patience yield results like what is shown below.
This man, friends. THIS MAN knows how to twist a knob like a pro. Salute.

(Thanks Benoit!)



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Sundown Sunscreen Viral (0)

Monday, July 10, 2006 by , under












Some of you may have experimented the profound, often humiliating hurt that a bad sunburn provides. Well, while Sundown Sunscreen might not be much in terms of writing songs about it, they'll certainly provide you with the right tools for the job.

This nice little viral site, titled Ooouch, let's you play on a keyboard made of burnt ladies, who exclaim *Aie!* ("ouch" in most latin-rooted languages) in different notes as you play them. Hence you can come up with interesting Aie tunes (wait...no.) to celebrate the joyful, reddish melancoly of forgetting to put on sunscreen.

Fun for you = good for the brand. That's the equation for successful viral. (Thanks Culture-Buzz)



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Mini: Bigger Than You Think (0)

Monday, July 10, 2006 by , under

Jung Von Matt. These people will never stop to impress me. I mean, look at this ad for Mini, in Zurich. Stick a trompe-l'oeil of a Mini on a subway station, and voilĂ , instant funnay/brilliant communication.

- Mini: "Guys, we need to say that Mini is surprisingly bigger than most people think".
- Jung Von Matt: "Pff. Got anything harder?"

I'm such a fanboy.






























A Golden Lion at Cannes for "Best Use Of Ambient Media", this ad wins my Golden Pat In The Back for "Best Use Of Brains". Agency: Jung Von Matt Zurich (Thanks Coolzor!)



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