The arrival of the new Motorola PEBL cellphone. Great film direction.

|

Funny, creepy, surprising, revolting, joyful, sad, laugh-out-loud, laugh a little, or not at all --Kodak will always suprise us with a spectrum of emotions, both with their cameras and with their ads. From Ogilvy and Mather, Malaysia. (Thanks, AdsOfTheWorld!)

|

Funny campaign for the Thailand Government Public Relations Department by agency Creative Juice Bangkok, to encourage reading among the Thai population (and the world, which might be in even greater need). (Thanks, TwentyFour!)

If I had to be nitpicky, I'd say I'm not sure about the "s" on the "Firms Up Your Brain" copy - you'd think the action shown firms up your brain, and not reading itself - honestly, I only got the joke once I looked at the "kid on the tree" execution. Maybe the art direction on the first two is a bit challenging to deconstruct. Just "Firm Up Your Brain" would've been better, I say.

But hey, maybe I should just read more.

|

Holy smokes! This is machiavelously creepy. The art director in me loves the strange flavor in the film direction (assumed by Rupert Sanders of MJZ production house in L.A.), yet I cannot help but create a few parallels of freudian dysfunctionality. But by now, we all know that PlayStation ads are known to evoke dysfunctionality in all spheres of human emotions, to demonstrate how we just can't control our playing obsession. From a very young age.

As I'm writing this, my behavioral psychologist is sitting next to me, taking notes with a grave expression on his face.

|

While I'm at it, here's another PS3 commercial - this time, explaining what the new implementation of the BluRay technology inside the Ps3 means exactly. Agency: TBWA/Chiat/Day. I for one, was curious to see if it'd be worth the 600$ launch price, available to my quite scared wallet starting Nov. 17.


I am not a Sony fanboy. I am an advertiser.

...


*clicking heels*

|

An oldie but a goodie, brought back to the scene (and to my delighted eyes) by the most excellent Llamamelola blog. Thanks for that! Here it is on AdKrispies, in half-crisp youtube-o-vision, for your viewing pleasure. Enjoy.

|

Carbon-copy-flavored original art direction for Levis' redloop collection. The copy reads: "Super pressed". You might also want to check out the Indian redloop website (last year's news, though) here. From JWT India. (Thanks, Creative Criminal!)

|

You have to dig the art direction on these posters for the VW Touareg SUV. I thoroughly enjoy seeing agencies going the originality mile in art direction for car ads. I'm also rejoicing when the copy is spot on, considering the Touareg is both for city and outdoor purposes (and that sometimes, both are mixing up at 8am in the morning on the way to the office). Unless I'm wrong, Crispin Porter + Bogusky came up with these. (Thanks, Creative Criminal!)

|

Awesome spot for World Wildlife Fund Canada, sending the message across without any hint of a doubt. Agency: FCB Toronto.

|