ING Bank: Virtual Toilet (0)

Tuesday, October 30, 2007 by , under , , ,


This is the post that will have you piss yourself (Yowza! Call me promo man). Belgian agency Emakina created quite the brilliant (and scatologic) concept for ING Direct: The Virtual Toilet. Yes friends, it took a dutch bank to bring you the delight of relieving yourself on the web. The pertaining website, i-needtogo.com, is a buzz generator whose prophecy is to actually get the consumer to be interested in ING's online banking service.

Great idea, but I'm not sure about how there will be good payoff for the client on this one -- namely, actually getting people to sign into an e-account. It takes a certain amount of time to get to the point, and most of us attention-deficited disorderly might scramble out before the oh-I-get-it coitus point is reached. Nevertheless, the idea is quite well integrated (PayPauline(tm) - lovely), and this'll drop down on the web faster than...um, nevermind.

(Thanks C00lzor!)

Have a virtual number one or two right now.





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The PhotoShelter Collection (0)

Tuesday, October 30, 2007 by , under , ,


A fresh idea to renew the stagnant (and often costly) universe of stock photography. World, meet PhotoShelter -- it's the "first editorialized, rights-managed marketplace that welcomes photographers of all levels of experience to apply, whether hobbyist or pro". Sone sort of an online rep for anyone with a certain degree of talent, wanting to showcase (and potentially sell) stock photography.

It's pretty simple. Registration is free -- submit your best shots (from 3 to 10 pics) for photo editors there to review. If they get chosen, you are displayed for the world to see and to buy. You get 70%, Photoshelter gets 30% (you are paid on sales only). You retain complete artistic integrity and are able to set your own licensing terms.

PhotoShelter is currently in its pre-launch phase, and they're currently running an open casting call for photographers to apply now (and receive 85% transaction proceeds within the first six months on all work submitted before November 5).

(Thanks, Krista!)



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Sony: Music Pieces (0)

Tuesday, October 30, 2007 by , under , , , , ,

Sony recently ported their sucessful Bravia creative platform (remember the balls! THE BALLS!) to their Walkman brand, highlighting a new range of products coming out. Featuring a unified signature ("Music. Like No Other"), their latest spot Music Pieces brings together a "special orchestra" that features large groups of people playing the same instrument, playing each part of a different song to improvise one big piece. Some kind of an orchestral beat box, if you want. This concept symbolises the new Sony Walkman Project, which aims at bringing people online to play one small part of a track, then mixing these parts together to create four music pieces by four composers around the world.

Music Pieces


The concept is a realisation of Fallon London, the same agency who brought you the famous falling balls on the street, the colourful exploding buildings,and most recently The Rabbits (which sorta sucked, mates, sorry -- it's a graphic montage! Come on. Live preparation is more striking, that's what it's about), all for Bravia. Nice.

The Making Of



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