You know, as I see this, I'm thinking how the current advertising trends lead every creative director to conclude that "modern advertising will be driven by design as statement".

Indeed a true fact, with just one missing word: "again".

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Another Levi's commercial, featuring daring special effects. This was way ahead of its time for 1977, predicting the coming of the 1984-defined styles and trends. Also a very trippy commercial, which leaves no open questions on how far can one man's imagination stretch, when abusing peanut butter. Interestingly eclectic art direction.

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Jason Alexander would probably kick me in the nuts for bringing this up to the world again, as he thought it was buried deep, deep within the entrails of the "Fruitiest Commercials Known To Man" vault. A textbook example of how, when you're a young actor, you're truly ready to sell your soul for fast food. IIt's that bad. *sigh* But then, I was surprised to see how nimble and flexible Jason Alexander was, back in those halcyon days.

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This would grace my saturday mornings, in between screenings of He-Man And The Masters of the Universe and G.I. Joe. More proof that back in the days, strong role models were an essential part of each nutritious breakfast.

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