Another proof that Crispin Porter + Bogusky understands advertising. And advertising understands them. This provides equilibrium to all things most important to man in this unverse. Sex, video games, cars and burgers are now handled by very apt minds.



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FRIDAY TV: BMW X3 Bruce Lee (2)

Friday, October 13, 2006 by , under , , , , , ,

Simple, intelligent. Your kung-fu is stronger than mine. The end copy says (loosely translated): "Don't adapt to the car road. Be the car road." (Thanks for the correction, TVSpot).



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FRIDAY TV: Opel Corsa: C'MON 1

Friday, October 13, 2006 by , under , , , , , , , , ,

I truly would have loved to see the creative's initial presentation of this commercial to the client. I'm sure I would've learned a lot of things I still don't know about advertising.



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FRIDAY TV: AIDS (0)

Friday, October 13, 2006 by , under , , , , , , , ,

Edgy commercial for AIDeS, a french organization for the fight against AIDS. There are so many unorthodox and unethic propositions in this commercial, this could be sued from here to Jupiter. "But they do get the point across in a humourous way!", says the lawyer. Agency unknown (and I'm sure they like it that way). (Thanks, AdArena!)



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FRIDAY TV: 1st For Women Insurance (0)

Friday, October 13, 2006 by , under

A strong kick in manhood's nuts. (Thanks, CoolZ0r!)



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Maybe I'm a little late on this one. But then again I've figured out most of you would want to have a nice, safe place to watch the new Nike viral, Rise Of The Hybrids.

"From the chaotic aftermath of a galactic impact an orders emerges unlike any other. An explosion of new forms never seen before. Suddenly, all combinations are possible; animals fuse with other animals. Plants fuse with minerals. Beings and objects fuse with earlier ancestors of themselves. This is the rise of the hybrids", reads the very Ed Wood-ian introductory text to NikeLab's Rise page.

Rise of the Hybrids is actually the merging of four of Nike's Air Max technologies (Air Max 90, 95, 97, and women's Footscape) to form the new Air Max 360. And I think I know the reason for this sudden "emerging" in hybridness (can I say that? Well I just did).

Now, I don't know about you all, but I'm well behind in Nikeology. I'm beginning to feel that all Nike's Air or Max or Moto or Skate or Blah shoe lines only resonate within the company, and not exactly within the consumers. Given, they have cool commercials. They have cool shoes. But when the common street athlete hits the store looking for a new pair of digs, Nike fails to be recognized as the perfect "sports" shoe: there are just too many types to choose from, they are just too flashy, and some other brand name shoe is probably better for such and such reason.

You don't know what to buy, and moreover, a store clerk will probably counsel you to buy Saucony or Adidas for your "specific" needs. Ouch, Nike, ouch. You lost your specificity. A basic marketing law: When you broaden a category too much, you lose your ability to be the "specialist" in that category. Thank you Al Ries.

Now I hope that this "hybrid" merge idea is something that's bound to bring a solution to that. I Nike's Rise is actually the rise of less variety, more specificity. If that's the case, I say it's the rise of a good idea.



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