"Extra-Strong Coffee". Clever. (Thanks Ipub)
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Hello, crowd. Sorry for the lack of updates, I'm currently on vacation, or something that resembles it closely. I won't update exactly every day, but stay tuned nonetheless because I might add goodies here and there - depending on mood /time of day/fun factor.
(Also explains why I stopped my updates on the Cannes Lions. The Guinness "Noitulove" spot won the film Grand Prix, unsurprisingly. So, if there's lack of surprise, there's lack of interest. And, my friends, only interest is posted here :-)
So, relevantly, if any of you have interesting links to stuff you deem interesting, please post an interesting comment below and you can be sure I'll be interested enough to add it.
Okay, ON WITH THE GOOD STUFF! Check out the new Coca-Cola gig, out in France and USA. It's called Coca-Cola Blak: The Unique Fusion of Coca-Cola and Coffee extracts.
WOW. Coffee. And Coke. For those of you whose morning perks are essential to a proper wake-up sequence, THIS, my friends. This, is the brew of the gods. Coca-Cola Blak will get you ssssstarted. IS IT A BIRD? IS IT A PLANE? No. It's your heart rate.
Check out their awesome site here. Both french and english versions are worth seeing.
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Here's one off the oddmeter.
Howard Stapleton, electronics engineer of British Aerospace fame, came up with the idea of a tone that could only be heard by a specific ear. The man was fed up of kids hanging around his shop (the man has a shop of some sort), and invented a teenager-repellant box that can send 80-decibel soundbursts up to 16khz each THAT ONLY KIDS 20 and UNDER CAN HEAR. Same concept as a dog whistle, but for annoying groms.
Now, to make a long story short, a cellphone company salvaged the technology to put it to better use, and is now providing a more agreeable ringtone in mp3 format. If you're curious, you can
hear the ringtone (or, if you're over 20, take a long and meaningful look at it) and download it by clicking on this very long link.
(Thanks Karine :)
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Have you heard of Second Life, the virtual universe? While this might be old news to some of you, it's interesting to know that the community is now past 250,000 residents, and is now a booming virtual world, with its own economy.
How is that interesting to us advertising people? Well, for starters, Second Life has its own currency, which you can buy using real world money. The world has its own little businesses : whether you're selling clothing for your virtual character, houses, building services, games, etc...everything is sold and bought for real. Some SL citizens already have begun selling their services as advertisers, but it won't be long before you see actual ads from brand-name announcers. Linden Lab Inc. are creators of Second Life, which they created as part of a unique socio-cultural and economic experiment.
Some real-world in-game advertising agencies (such as IGA and IGN Entertainment ) already have begun to investigate Second Life's advertising market potential. While the segment is still small, one might consider Second Life as a unique communication channel to reach a very specialized worldwide crowd morsel for specific uses, for example, lauching viral campaigns. I'd be curious to see current SL user demographics.
Second Life is ENTIRELY FREE. You get (weekly?) allocation money (Linden Dollars) for loggin in, and you don't have to buy currency if you don't want to participate in the economy. There's a fair deal of stuff to do and land to explore.
Check out the place and create your own character for free at http://www.secondlife.com/.
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