I like this project. I think there's a crazy advertising idea waiting to happen here. Karolina Sobecka had this idea of cars projecting videos of runnings animals, whose speed depends upon the speed of the car. What's more, the projector detects if there's a moving object (pedestrian or else) on the course, and alters the image to that of another animal (symbolically corresponding to the pedestrian's "avatar"). Inspiring. Check out the webpage here (featuring a Quicktime showing the whole thing in motion).

|

A pure Nike commercial like you don't see them going around often. From the folks at Wieden+Kennedy Amsterdam, who must've put long grueling hours on this one. Congrats. Awesome direction.(Thanks, AdCritic!)

|

Great ad. Too bad there's the tiny little "Don't forget to buy it" under the logo. That sounds like a client joke. A client who's like your uncle. An uncle who repeats his ill-witted joke twice or three times, until you emit a faint, yellow laugh. And then he reminds you he's a client. And he says "no seriously, add it".

|

This is so simple. So good. I don't know which agency did it, or if it's spec work, even. But bravo. (Thanks, Advergirl!)

|

A new spot in the "Coke Side Of Life" campaign, this one features the notorious PlayStation game "Grand Theft Auto" and its main character, Tommy Vercetti, evolving in Liberty City and doing some love-giving actions after getting himself a Coke. From Wieden+Kennedy Portland.

|

Another demonstration how flatness can be good in print. From Euro-RSCG. (Thanks, Creativecriminal!)

|