Here's the latest Coca-Cola spot from agency Mother, produced by Looking Glass Films. It features "Santa delivering the gift of Coca-Cola to a girl every year from the 1930's to the present day". Very heartwarming. And that's one well-preserved 76 year-old woman.

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I decided to feature this in Inspiration Tuesdays because I thought this general Coke campaign is quite inspiring indeed, and is a well-thought refreshment of the Coke brand.

By now, you have probably seen the nifty Coke Side Of Life animation, where a guy puts a quarter inside a vending machine, and you discover this little big happy Coke-makin world.
This is only one of the many Coke-commissioned ads, created by great animation and design minds of this world. Actually, here's another one of these ads, as featured on YouTube:




What you might not have known, is that there's a colourful website (hosted in Germany) that comes with the campaign, and features interesting interactive bits. I think the website is sparkling with creativity, and is a great example of opening a whole new world for the consumer, and for the brand as well. It looks like anything is possible in there. I like when a brand does more than providing entertainment as means of connecting with the consumer, but adds to it by creating intellectual property in which the consumer will be drawn, will learn to like, and will participate.

Discover the whole thing yourself: Enter the Coke Side Of Life by clicking right here.

On a pleasant side note, it's interesting to know that while the "Coke" side of life is an interesting and aspirational slogan, some people thought of it otherwise.

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Check out the new Coke Zero spots. While I'm not a big fan of the TV work, I think the viral videos "Can We Sue Us?" with the lawyers are worth a good chuckle. And, well... okay. The TV ad with the black guy made me laff. Oh yea, and while you're at it, also check out the customer call pranks played by Coke on their own employees. Ghghee-hee-hee.

Check out the Coke Zero Website for all of the above, and more.

So, generally a nice campaign. Nice. Niiiiice, nice-nice-nice. (*yawn* then *stretches* don't ask too much from me, it's still early in the morning). From the agency of TEH FUTURE, Crispin Porter + Bogusky. (Thanks, I Have An Idea!)

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A new spot in the "Coke Side Of Life" campaign, this one features the notorious PlayStation game "Grand Theft Auto" and its main character, Tommy Vercetti, evolving in Liberty City and doing some love-giving actions after getting himself a Coke. From Wieden+Kennedy Portland.

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