"Hypnotizing". Awesome, awesome idea from Saatchi and Saatchi.

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Fantastic lubricant campaign from McCann-Erickson, Italy. (Thanks, I Believe In Adv!)

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This is laugh in loud hilarious. From The Jupiter Drawing Room. (Thanks, Twenty Four!) (Thanks, Anonymous, for posting the credits).

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This is the coolest sketching system you'll ever see. I'm sure this piece of software will find its way to distributors and buyers pretty quick. It's simply something the world had needed since a long time.

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Every year, Dutch electronics giant Philips holds an event titled "Philips Simplicity", where they present their latest high-tech practical concepts and experiments. This year the event was held at the ExCel Center in London's docklands, and apparently put emphasis on "healthy living" and the embetterment of daily household activities.

> ...such as drawing on walls. Philips recently has had this knack with light-emitting sources. Well, behold the "Drag-And-Draw", a light-emitting 'pen' that can draw on any surface, including walls. Thanks to a simple interface, one can also animate the pics that have been drawn, and they can be 'erased' with the click of a button. Instant personal favourite.




















>...Hate your old alarm clock? Well how about this soft-wakeup alarm light: it simply starts to brigthen up one hour before you wake up, so you can awake gently and naturally without putting stress on your body. According to GadgetCentre, it will be on sale in France this year, and in UK by 2007. How about Canada? Boohoo.


















>...and how about this state-of-the-art hospital examining room? The good people at Philips believe that these examining rooms are often cold and well...unhospitable. The use of colourful lighting and ambient light-patterns could help improve the general mood of patients (as well as doctors), and make the experience less scary. Of course this opens up a gigantic can of worms about practice and vision, but who cares. This is the realm of ideas.


















Check out the other fantastic Philips gadgets and concepts on PRessLink.

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Just so you know, the Simple Green company makes 100% non-toxic, bio-degradable household products. This is the best campaign I've seen (up to now) for the general household product category, as well as the environment-friendly category. If the announcer had enough 'nads to publish these, bravo. I think the the art direction and copy ("Clean conscience") are arch-brilliant ; add that to great tongue-in-cheek humor and you've got yourself a great campaign, that really gives this product a unique, funny and moreover, remarkable personality.

These would probably get me to buy some Simple Green right away. I don't have the agency's name, but many kudos to creatives Shaun Bruce and John Rekoumis for the great idea. (Thanks, Ihaveanidea!)

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A most altruistic idea, for PSP users often found too engrossed in a game to talk. From agency Sil Malaysia. (Thanks, Ziritione!)

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