A commercial by hyper-director David LaChapelle for Boots UK, a druggist shop (selling cosmetics, among others - not every country has that type of shop. It's the equivalent of Pharmaprix or Jean Coutu here in Canada). From my understanding, the commercial strives to tell women "this christmas season, think about yourselves too" - something that most women - too often - don't have the time to do.
While the direction is visually rich, there's nothing new conceptwise: It's an idea that Taxi Montreal had already plundered with Reitmans ("Made For Real Life"), a campaign showing women adopting fashion poses while doing everyday tasks - the juxtaposition of fashion and real life.
A smooth n' stylish Nike commercial from W+K Portland, featuring the "LeBron family", actually soon-to-be-legendary NBA Cleveland Cavaliers player LeBron "King James" James (who recently highlighted his 2006 season with nine straight 35+ games, an exploit only accomplished in the past by the likes of Kobe Bryant and Michael Jordan). (Thanks, AdCritic!)
I love that tune, which was also featured in Grand Theft Auto: Vice City for PS2. Does anyone know who made it? (Ben, here's a challenge) ;-)
Here's an ad for Orange in Romania, which states: "...the point of Hide & Seek is how well you can hide. But isn't all the fun in being found?". For an obscure reason, we don't have Orange in Canada. However, I suspect Hide and Seek is a new Orange service, hence I'm sure this must be a very intelligent spot. If anybody from Orange would care to explain the "Hide and Seek" service to our canadian readers, please be my guest. In any case, I'm a fan of stop-motion animation, so great job on this from Independent Films UK. Agency: Wieden & Kennedy London. (Thanks, BestAdsOnTV!)
Another wonderful commercial for Orange Romania (the guys at W+K London look like they have all the fun), titled "Play". The ad encourages people to play more, stating that there's more to life than work. (Thanks, BestAdsOnTV!)
I have tried my best, I *cannot* figure out the first part of the V.O. I only keep hearing "You know, the mytsa-a-hard-rewark, there's always room for fun". Help my lack of understanding the deeper parts of the british accent.
I'm a freelancer and free thinker in the field of marketing and communications, trying to continually expand the known universe in my little mind -- and yours.
