Hahaha. I don't know - I just felt like posting this. This, friends. This is a textbook example of how low a creative's career can sink. This is where commercials go to die. You're on top of your game these days? Look at this.
Look at this...and think.
(EDIT: Awww. They removed it. Too bad...it was so...good.)
You might also remember this earlier spot from Toyota. I wonder how they still managed to make the above idea. I can picture a young junior at (insert Toyota's ad agency here) going: "HEY I GOT A GREAT IDEA WITH THE LOCH NESS MONSTER!" ..."-Forget it Joey, it's been done before. By us." ..."NO-NO, but this...THIS IS DIFFERENT!" ..."-Uh-uh. Why don't you sit down, Joey, and calm down a bit". "WHAT'S THIS PATRONIZING ME ABOUT? I HATE YOU ALL!" .
And somehow, a senior creative found a lonely TV script by the copy machine, and went "Hee hee", and the spot was made.
Somewhere. Somewhere, is the name of a lonely bridge, with a lonely junior on it.
(Boy, I can't believe I (or you) made it this far into this absurd script. On with the show.)
Here's a fantastic short movie by Neil Blomkamp, titled "Tempbot". Tempbot is an experimental robot hired by this company to perform late-night tasks, and generally act as a normal employee. A normal overworked, underpaid employee. The movie was awarded Best Overall Film at Creativity's NoSpot Film Festival 2006. No wonder - this is the best thing that happened to movies since Blade Runner. And before that, Woody Allen. Watch it now.
I'm a freelancer and free thinker in the field of marketing and communications, trying to continually expand the known universe in my little mind -- and yours.