Inspiration Tuesdays: Seth Godin (0)

Tuesday, November 07, 2006 by , under , , , , , ,

Seth Godin is a reknowned speaker. He was called "the Ultimate Entrepreneur for the Information Age" by Business Week. He has written quite a few bestsellers as well, among others: Purple Cow, a book about how companies can transform themselves by becoming more remarkable, and Unleashing The IdeaVirus, which is about proving that consumer-to-consumer (or word-of-mouth) interactions provide the best form of marketing for a brand or product.

Seth Godin brings refreshment and innovative solutions to the rapidly decaying world of advertising, marketing and branding. What's more, he has this innate talent at presenting such solutions in vivid terms, entertaining examples and easy-to-understand metaphors. He is the living example of intelligent mass-communication.

Every business offering a product or service should read his books. Every agency creative or exec should have one of these babies resting on their office shelves. It will change the way you see communications as a whole.

Before you run to your local library, here's a video titled "All Marketers Are Liars", featuring Seth's presentation to Google. Also, check out Seth's blog on TypePad.

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BBC Guerilla Ads (0)

Tuesday, November 07, 2006 by , under , , , , , , ,

Stickers remindful of "live report" television screen captions have been sticked to taxi windows, remind everyone that BBC covers the world as it happens. That's genius. Credits please? (Thanks, Marketing Alternatif!)

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BMW: Theo Jansen (0)

Tuesday, November 07, 2006 by , under , , , , , , , , ,

From Biz-Community: "Five months after being awarded the prestigious BMW advertising account, fledgling creative hotshop Ireland/Davenport launched its first TV commercial for the brand on 15 May 2006. Shot in the Netherlands using the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures", forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation."

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Pedigree Light: It's Time. (0)

Tuesday, November 07, 2006 by , under , , , , ,

The copy reads: "Perhaps it's time to turn to Pedigree Light Dog Food". You can't do anything but laugh. A funny idea by TBWA Paris.

Juan Carlos Labbé on Publicidad/BelowTheLine/Marketing blog came up with an excellent saying by marketing guru Seth Godin, which went something like: "Pedigree dog food isn't for dogs. Pedigree is for us." - outlining the basic notion that a dog's happiness with his dog food is rather related to our own. I think this ad nailed it. Same notion applies when you look at some cat food packages: "New improved flavor!" Why, of course! All our scientists agree. Last flavour was a little bland. Another pet-projectable notion directed towards the consumer.

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Wrangler: Basic Cut (2)

Tuesday, November 07, 2006 by , under , , , , , , ,

Here's a much debated series of ads for the Wrangler "Basic Cut" jeans line. I featured them because I want to know what you guys think. My opinion is that whatever they wanted to say is quite unclear, and that this is just another one of those "demonstrative logic" ads: let's show a (quite vague) caveman wearing these, because hey, "basic" cut. Basic. Get it? Sorry, no. Which one of ten possible explanations do you want me get? And are these really cavemen? Or just badly drawn people? I don't think these will resonate within your target audience. Sorry BBDO Singapore, not this time.

(Thanks, Ads Of The World!)

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ANA Bookstore: Recycle (0)

Tuesday, November 07, 2006 by , under , , , , , , , ,

Simple and intelligent execution for this second-hand bookstore. From Leo Burnett Singapore. (Thanks, Ads Of The World!)

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