Powerful video about change, created by a Chicago student for the American Association of Retired Persons's U@50 challenge (it placed 2nd! I'd like to see what came first...). It was based on "Recrear", a message created by agency Savaglio\TBWA that won a silver lion in 2006.

But that's besides the point: the adaptation is simply outstanding. Well chosen, and well done my Windy City friend -- you chose the right vehicle to get a powerful message across.

Enjoy. (Thanks, Virginie!)

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