Hello dear loyal readership! I'm super busy these days, so I'm sorry if I'm not regular in getting you your daily bowl of AdKrispies office breakfast fun dot com. Please enjoy the archives in the meanwhile. Thanks for listening. Now, on with today's special.

"Who wants a world where sugar is forbidden?" Certainly not me. Fun work from Publicis Conseil.

I didn't think someone would ever go ahead and make the sugar issue something debatable. Wasted advertising money?

(Thanks, CoolZ0r!)

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One of the first things I see from commercial creativity (tm! Quick note here: guys, why did you go and trademark your "commercial creativity" activities? Won't you agree that a new notion becomes more credible and accepted once it's democratized and everyone can use it?) agency Sid Lee in Montreal, for Orkus Skate Park.

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Check out the web site for the new Volvo C30. Someone out there (in the corporate person of Euro RSCG 4D Amsterdam, congrats!) found the recipe for the perfect entertaining web site experience. My kinda crazy.

And the new TV spots are just excellent. In the cinema section, you can actually download them for your Ipod or PSP - and rate them! Wow. With their "What do you think?" line, Volvo rejoins this club of announcers who finally opened up their eyes on the whole word-of-mouth marketing craze these days, and put some more power in the hands the consumer. So to speak. And it's working! Proof is, I'm talking about it.

"Dear announcers: when planning your TV spots, stop wasting your budget on traditional media placement and leaving crumbs for creativity. Start thinking web placement and sharing. How good is that? Call Volvo. They know. Regards, AdKrispies."

Et voila.

This whole Volvo ordeal is so interesting, it actually restored 15 lost minutes of my life gone while watching 90210 episodes, back then.

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