Wrong. This did.

From McCann-Erikson, Chile. (Thanks, CreativeCriminal!)

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Axe is a brand that's definitely on fire. But let me tell you, once they're through the whole sexual advertising romp, all that has to be done in that creative universe will. have. been. done. By agency Lowe Dubai. (Thanks, Vlan!)

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Dear loyal readers,

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My God. That is so simple, my self-esteem is hurting. I'm going to die of acute simplicity.
From agency LGF Belgium.

(Thanks, Ziritione!)

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Stena Line is a swedish travel company that offers free travel for parents when accompanied by their kids. Now that's a novelty. Created by DDB Oslo, this campaign has recently won at the EPICA awards. If you asked me, I'd give the award to the client, for coming up with such an insightful marketing strategy. But still the creative is well executed, and says what has to be said. (Thanks, AdArena!)

Gimme a company that produces jock straps for dogs and see what I come up with.

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Either they're showing us their different destinations and made it look like fireworks, or it's a plane blowing up somewhere near Northern France.

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CHECK OUT THIS CRAZY GOOD, slap-your-forehead-cuz-you-aint-worth-shit campaign for booksplus. I think they nailed the one universal message that says it all. I am in awe. I'm going to practice my advertising swing right now. (Thanks, BoingBoing!)

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A brilliant rebuttle campaign for Greenpeace, whom are often portrayed by the media as being disruptive and a bit extreme in their attempts to thwart environmental wrongdoings -- with the results that public opinion fails to see that all these efforts are for the greater good. I guess this is a great kick in most of our collective non-greenpeace-effort-conscious asses (can I say "ass" on the internet? Haha.) Agency unknown - please post credits in the comments and I will add them. (Thanks, AdsOfTheWorld!)

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Great idea, brings out this "interior smile". The art direction is a little blotchy to my taste, but hey - maybe I'm getting old. Creative team: Marcelo Przedzmirski and Rodolfo Amaral from agency CCZ Eletrica, Brazil. (Thanks, Twenty-Four!)

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Hello dear loyal readership! I'm super busy these days, so I'm sorry if I'm not regular in getting you your daily bowl of AdKrispies office breakfast fun dot com. Please enjoy the archives in the meanwhile. Thanks for listening. Now, on with today's special.

"Who wants a world where sugar is forbidden?" Certainly not me. Fun work from Publicis Conseil.

I didn't think someone would ever go ahead and make the sugar issue something debatable. Wasted advertising money?

(Thanks, CoolZ0r!)

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An actual chauffeur is waiting inside an airport for an incredibly large number of guests, thus proving that the VW van has vast interior space. Simple and undoubtedly remarkable guerilla idea for Volkswagen from Ogilvy, South Africa. (Thanks, AD Goodness!)

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Creative powerhouse Jung Von Matt came up with this smart revival of the Charles C. Ebbets classic, for announcer Lego.


















The original picture:

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Worth the Pain is the wwwebsite presenting the 2006 International Young Guns Creative Competition, a contest which pits young creatives under 30 worldwide, as they try to find a winning idea on a given brief.

This year, PETA (People for Ethical Treatment of Animals) was the sponsoring organization invited to submit a brief for all entrants to torture their minds on.

There are two types of awards: the student awards, and the pro awards. The potential of exposure for winners in both categories is very interesting: For students, 3 month paid placement in a Leo Burnett Worldwide office and US$5,000. For pros (from the YG Awards official site): "As an YGAward Winner and Finalist your work will be showcased on our site, appear in the YGAward annual and form the YG Traveling Exhibition (Sydney, Auckland, Singapore, Honk Kong, Johannesburg, London, New York, and LA). It is “Worth the Pain” to get your talent seen all over the world by your peers, creative directors and potential employers."

Wow indeed. And the results are in! Download the PDF of the 2006 winners by clicking here.

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Pancrom is a digital studio in Brazil that deals with printing, color correction and retouching services. The copy reads: "Color faithfulness only at Pancrom". You couldn't possibly have more vivid art direction, and a more vivid message. Great concept, agency unknown. Credits please! (Thanks, TwentyFour!)

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Usually I think ads that feature sexual themes are easy and cliché attention grabbers, but I guess that in this case the approach is justified, and directly linked to the product's main attribut (I won't say benefit): so hot it hurts. Good idea for Heinz ketchup, somewhere in the asian world (you'll probably also see another version of the same concept for another product, but the exection is poorer). If anybody knows the agency credits, write them in a comment. (Thanks, Brief Blog!)

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You have to recognize the fun idea behind this poster ad for Eau de Fcuk, the latest fragrance from the world-loved brit brand. (Thanks, Coolz0r!)

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The copy reads: "Perhaps it's time to turn to Pedigree Light Dog Food". You can't do anything but laugh. A funny idea by TBWA Paris.

Juan Carlos Labbé on Publicidad/BelowTheLine/Marketing blog came up with an excellent saying by marketing guru Seth Godin, which went something like: "Pedigree dog food isn't for dogs. Pedigree is for us." - outlining the basic notion that a dog's happiness with his dog food is rather related to our own. I think this ad nailed it. Same notion applies when you look at some cat food packages: "New improved flavor!" Why, of course! All our scientists agree. Last flavour was a little bland. Another pet-projectable notion directed towards the consumer.

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Here's a much debated series of ads for the Wrangler "Basic Cut" jeans line. I featured them because I want to know what you guys think. My opinion is that whatever they wanted to say is quite unclear, and that this is just another one of those "demonstrative logic" ads: let's show a (quite vague) caveman wearing these, because hey, "basic" cut. Basic. Get it? Sorry, no. Which one of ten possible explanations do you want me get? And are these really cavemen? Or just badly drawn people? I don't think these will resonate within your target audience. Sorry BBDO Singapore, not this time.

(Thanks, Ads Of The World!)

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