Worth the Pain is the wwwebsite presenting the 2006 International Young Guns Creative Competition, a contest which pits young creatives under 30 worldwide, as they try to find a winning idea on a given brief.

This year, PETA (People for Ethical Treatment of Animals) was the sponsoring organization invited to submit a brief for all entrants to torture their minds on.

There are two types of awards: the student awards, and the pro awards. The potential of exposure for winners in both categories is very interesting: For students, 3 month paid placement in a Leo Burnett Worldwide office and US$5,000. For pros (from the YG Awards official site): "As an YGAward Winner and Finalist your work will be showcased on our site, appear in the YGAward annual and form the YG Traveling Exhibition (Sydney, Auckland, Singapore, Honk Kong, Johannesburg, London, New York, and LA). It is “Worth the Pain” to get your talent seen all over the world by your peers, creative directors and potential employers."

Wow indeed. And the results are in! Download the PDF of the 2006 winners by clicking here.

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