Wrong. This did.

From McCann-Erikson, Chile. (Thanks, CreativeCriminal!)

|

Axe is a brand that's definitely on fire. But let me tell you, once they're through the whole sexual advertising romp, all that has to be done in that creative universe will. have. been. done. By agency Lowe Dubai. (Thanks, Vlan!)

|

Very nicely done and quite wistful, this ad presents the evolution of Levi's through generations. From agency BBH London. (Thanks, Altaidea!)

|

Simple, effective, and apparently, winner of a Lynx award in Dubai. Yay. From Saatchi and Saatchi, Dubai. (Thanks, BriefBlog!)

|

Here they are! Freshly embedded from YouTube!! Yay. I have no merit.

|

My God. That is so simple, my self-esteem is hurting. I'm going to die of acute simplicity.
From agency LGF Belgium.

(Thanks, Ziritione!)

|

I don't know if any of you have been following the first few steps of The Venice Project? An ambitious endeavor started by Skype creators Niklas Zennstrom and Janus Friis, which consists in having the best of Internet meet the best of TV: Broadband internet television. Well, it's now called Joost (tm). Sort of a YouTube, but with actual programs and user-generated shows, instead of snippets of curiosities. MTV might be on there with special shows, as much as any regular joe wishing to have his own basement show in there.

Blogging has made "print" publishing accessible to the mass, Joost will make TV publishing accessible to the mass. Let me tell you: this is the next holyland for advertising.

Check out the Joost website! They're looking for people to beta test the thing. Wanna try it before everone else? Apply now!

|

Check out Hannover-based advergaming company WMTeam's new website. Super-entertaining intro, super-entertaining website design. This wins the AdKrispies web award for today. Hmm. Maybe this is something I should actually make. *slaps fist in hand* Holy good idea, Dave! (Thanks, Dirk Schuetze!)

|

I wet myself. Congrats TBWA/Chiat/Day, you owe me a new pair of pants. And no, they can't be virtual pants.

|

Here's MTV's xmas card, and if you haven't seen it during the holidays - you just gotta. Directed by Lena Beug and written by Geremy Jasper, "Chunky Pam" (aka Margaret Thrasher from the Gotham Girls Roller Derby) is da next ghetto thang in North Pole hood. Word.

|

Stena Line is a swedish travel company that offers free travel for parents when accompanied by their kids. Now that's a novelty. Created by DDB Oslo, this campaign has recently won at the EPICA awards. If you asked me, I'd give the award to the client, for coming up with such an insightful marketing strategy. But still the creative is well executed, and says what has to be said. (Thanks, AdArena!)

Gimme a company that produces jock straps for dogs and see what I come up with.

|

Grolsch ad inspired from the One Red Paperclip story. Kinda funny, kinda entertaining story. But from an advertiser point of view, I can't help but think that the more things go, the more this kind of TV spot is bound to disappear. It's a 30-sec movie, which will spark little or no discussion ("Hey, seen the latest Grolsch spot?" "Yeah." "Cool, huh?" "S'alright." And that'll be the end of that) and whose return on investment is measured in the number of views. Getting old, announcers? Are you moving more product? Are you really getting all the brand equity you're entitled to? Who knows. Try going further next time.

(Thanks, Adverblog!)

|

An ad created for the Belgian Government by (unknown agency? credits please), in order to promote the upcoming and much debated interdiction of smoking in restaurants.

I just wanna say, we've done it in Canada across all restaurants and clubs. Man, is it ever great not have an old crispy smoke her pack of extra-strong Gauloises next to your fading enjoyment of an osso bucco.


Publicité anti tabac belge
Uploaded by solaro

|

So good. A spoof of the Dove film which leaves us with the message: "Thank God our perception of reality is distorted." Wow. I love these guys.

Go check out their website titled www.campaignagainstreallife.com - which actually brings you to TuffSheet.com, some sort of spoof site, where you can post spoofs. Bah. I wished they pushed it further a bit, but hey - it's already funny as is.

|

Either they're showing us their different destinations and made it look like fireworks, or it's a plane blowing up somewhere near Northern France.

|

Spotted on Tokyomango, here's a 90's ad featuring Arnold Schwarzenneger advertising an energy drink called "Arinamin V" in Japan. The clip itself is a treasure of weirdness when you don't understand japanase, but fortunately, our friend Lisa at Tokyomango took the care to explain:

"Schwarzenegger wins a bunch of money at a strictly business mahjongg game that he and his business partners are hosting. (He was supposed to let the client win.) His partner, the guy on the right, freaks out, saying "No no no, you're not supposed to win!" As expected, the defeated (and humiliated) client says: "Mr. Inoue, I'm sorry, but we'll have to retract from the previous agreement." Arnold hides behind the wall, and emerges saying "Daijou-V!" And the chorus starts chanting the same thing. (Daijobu means "it's all good" in Japanese.) All of a sudden, everything is all good. The businessmen shred the papers, forget the formalities, and have a blast. Arnold has saved the day without using superpowers or politics."

Wow. I could never have guessed. (Thanks, Tokyomango!)

|