Ever heard of Current? The Current TV Network lets its viewers create their own TV shows and videos, and airs them on the telly. Complete-consumer-made-content-driven TV. Wow. Awesome idea, and now they're going even further.

The Current TV Studio website is now letting users create their own ads for real-life sponsors like Toyota, L'Oreal, Sony and several other big fat brand names. What's more, you have a shot at making some fat cash out of it! If your ad gets chosen by the brand to air on Current, you get $1,000. If it's real good, and it gets chosen to air on (bigger) actual TV channels, you can get anywhere from $5,000 to $50,000. Smashing.

The concept is simple, fun and easy to use: You pick an assignment (for example, L'Oreal), read the little brief, download some material to put your ad together, and upload the whole thing in what they call a V-Cam package. I know I'm giving this a shot pretty soon.

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Another creative and quite repulsive ad for Sloche (same as Slush Puppy, different brand), served at Couche Tard convenience stores in Quebec. Sloche has a history of delivering a tasty product with truly disgusting flavor names to its customers: Windshield Washer (blue), Roastbeef (Pink) and Tropical Cheese (Orange...ahh, the refreshing taste of cheese on a hot day) are among the different flavors offered.

The AD was created by Montreal's BOS agency.

Check out the TV ad for this summer's latest culinary delight, "Liposuccion", right here

(Via Infopresse)

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