Here's a cool tool that brings something fresh to the world of viral video (for a good month or two, at least ;-) - Personiva. Personiva allows for the creation of branded content that can be personalized by the viewer, for the viewer. For example you might upload a photo of you, Personiva integrates it inside a specially-made commercial, and you get to watch a TV ad featuring you.

Check out HP's "Make computer personal again" and experience it yourself.












From the Personiva web site: "Personiva technology - recognizes faces, composites video, delivers dynamic imaging, creates interactive web interfaces, personalizes mobile messaging, drives e-commerce, measurable and ready-to-go."

While the experience is certainly new, its current application doesn't strike me as something that will last (the Levi's example on their site wasn't all that impressive), but I salute the idea. I do hope they find a way to push this a lot further.

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This is brilliant (no pun intended). Philips came up with textile-integrated led lights that can create animated light shows and display advertisements, or time - "without compromising the softness or flexibility of the cloth", as they report in this video. There are so many possibilities - altough I wonder if you could input a message in your shirt, yourself ? Now that would kick ass.
Once again, kids (and you know what I'm about to say) more PROOF that we are in... TEH FUTURE!

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The Blue Men once again, telling us in their own special blue way that we need to save our blue earth. A nifty video, for lack of a better word. Enjoy. (Thanks, AdArena!)

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