The PlayStation Season (0)

Tuesday, November 28, 2006 by , under , , , , , ,


















Earlier today, I was talking about Sony which started to roll down the "consumer experience" road with their marketing approach. I was hoping to see if they would act consistently on this decision.

Well, it appears they are. In concert with different recognized british art insitutions such as BALTIC, the V&A, the ENO, Sadler's Wells and the BFI, they have put together The PlayStation Season, a series of interactive artistic performance installations.


As they describe it on their site, "The PlayStation Season will create unique content that explores the PlayStation brand and its available platforms (PS2, PS3, and PSP). The contents produced across this programme of events will offer experiences beyond just being spectators, and or geographical boundaries. The content derived from these programmes of events is to be consumed and shared and passed on. In each execution there is not a static art exhibition experience. The audience will be encouraged to participate (for positive outcomes) - haha, funny they mention - in the exhibits. In many cases, audience participation is integral to the display."

This further reinforces their "Live in your world, play in ours" ideology, and their latest "play b3yond" PS3 capitalization. Check out their first installation, titled "Volume", which is made of a series of vertical light columns that interact with visitors' movements, producing a display of light, colors and sound.






Reports the CoolHunter: "The collaboration is between lighting designers United Visual Artists (UVA) and Robert Del Naja (aka 3D) of Massive Attack and his long-term co-writer Neil Davidge (as part of their music production company, one point six)."



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VW: Guerilla (0)

Tuesday, November 28, 2006 by , under , , , , , ,

An actual chauffeur is waiting inside an airport for an incredibly large number of guests, thus proving that the VW van has vast interior space. Simple and undoubtedly remarkable guerilla idea for Volkswagen from Ogilvy, South Africa. (Thanks, AD Goodness!)













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FCBarcelona+Unicef (0)

Tuesday, November 28, 2006 by , under

Powerful campaignfor FCB (Futból Club Barcelona) from agency Contrapunto Madrid (I'm starting to like this agency a lot -I'm not saying too loud, though, I don't wanna make the folks at McKinney+Silver jealous :), presenting us their other important goal.

The copy reads: "Barça's most difficult game is about to begin". Smart. (Thanks, Twenty-Four!)




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I'm sowwy. (0)

Tuesday, November 28, 2006 by , under

I havent had as much time as I'd like to post on AdKrispies these days, I'm busy as hell (assuming hell is a busy place). If you're a creative living inside a creative agency in this very creative time of year, you know what I'm talking about.

So help me. SEND ME STUFF! SEND ME STUFF! There are so many people from agencies all over the world reading this blog, I can't believe no one is going to decide to unfreeze their nuts, and actually send me something they're proud of, and that they want the world to see inside an authentic, unauthorized, can't-bill-the-client media source.

We'll be happy to have you featured on AdKrispies, and you'll be happy you actually did something about it. For real. Yay.

In the meanwhile, to each one of my 50,000 dedicated viewers, thanks for watching AdKrispies :-).



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Strange but beautiful.

I'm not an art critic -- I usually trust my emotions and not my brains, when I consider art. I cannot explain why some of the things I like, I like. Or if I do, the words won't truly translate what I feel. And this is especially true when I look at the Bathwater collection: The Art of James Brathwaite. Disarming simplicity through naive drawings that tickles your Brain Organ of Oddity Perception (the BOOP.) You know that little twitch in your brain that goes on whenever you look at something paradoxal, weird, or otherwise unreasonable by normal standards? I like that little organ. It's the organ that makes me appreciate circus acts, freak shows or morbid yet artful depictions. When I see these, *boop*. Same thing happens when I mix a balsamic vinegar with olive oil, and dip cheese bread in that. *boop*.

James Brathwaite's art has that effect on me. I look at it. *boop* goes on. I like his semi-narrative, naive illustration style. I like the strange correlations he creates, and trying to figure out the crazy idea behind each illustration. I like art that speaks. And his art really has the gift of gab.




















As reported on his site, James is a "semi-hairless ape, who currently lives in his cave in Montreal". His illustrations have been featured in many magazines including Dose, Warrior magazine, Maisonneuve, thefanzine.com and he's currently working on a book of medical inaccuracies -- I like the idea, coming from his style I'm sure it'll be great -- as well as an animated short about John Lennon.

















I'm not going to ramble on my moments of booping, as reading this might actually make you go *boop*. But I suggest you experience it yourself.


Leonard Cohen eating a Hot Dog. So true, folks, so true.


























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Lego: Workers 1

Tuesday, November 28, 2006 by , under , , , , ,

Creative powerhouse Jung Von Matt came up with this smart revival of the Charles C. Ebbets classic, for announcer Lego.


















The original picture:



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Uppercuts: Left One (0)

Tuesday, November 28, 2006 by , under , , , , ,

Funny ad for Uppercut Chips, courtesy of Saatchi and Saatchi Auckland.



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Sony - Robot (4)

Tuesday, November 28, 2006 by , under , , , , , , , ,

"Feeling is what makes us human", is the message conveyed by this entertaining ad from Y&R Brands Singapore. Seems like Sony is currently focusing its marketing efforts towards brand experience. Smart move. Now let's see if they're able to render this concept intelligently :) More consumer-2-consumer activity coming up for Sony? Who knows.




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