Earlier today, I was talking about Sony which started to roll down the "consumer experience" road with their marketing approach. I was hoping to see if they would act consistently on this decision.

Well, it appears they are. In concert with different recognized british art insitutions such as BALTIC, the V&A, the ENO, Sadler's Wells and the BFI, they have put together The PlayStation Season, a series of interactive artistic performance installations.

As they describe it on their site, "The PlayStation Season will create unique content that explores the PlayStation brand and its available platforms (PS2, PS3, and PSP). The contents produced across this programme of events will offer experiences beyond just being spectators, and or geographical boundaries. The content derived from these programmes of events is to be consumed and shared and passed on. In each execution there is not a static art exhibition experience. The audience will be encouraged to participate (for positive outcomes) - haha, funny they mention - in the exhibits. In many cases, audience participation is integral to the display."

This further reinforces their "Live in your world, play in ours" ideology, and their latest "play b3yond" PS3 capitalization. Check out their first installation, titled "Volume", which is made of a series of vertical light columns that interact with visitors' movements, producing a display of light, colors and sound.