Just so you know, the Simple Green company makes 100% non-toxic, bio-degradable household products. This is the best campaign I've seen (up to now) for the general household product category, as well as the environment-friendly category. If the announcer had enough 'nads to publish these, bravo. I think the the art direction and copy ("Clean conscience") are arch-brilliant ; add that to great tongue-in-cheek humor and you've got yourself a great campaign, that really gives this product a unique, funny and moreover, remarkable personality.

These would probably get me to buy some Simple Green right away. I don't have the agency's name, but many kudos to creatives Shaun Bruce and John Rekoumis for the great idea. (Thanks, Ihaveanidea!)

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