Sony: Music Pieces (0)

Tuesday, October 30, 2007 by , under , , , , ,

Sony recently ported their sucessful Bravia creative platform (remember the balls! THE BALLS!) to their Walkman brand, highlighting a new range of products coming out. Featuring a unified signature ("Music. Like No Other"), their latest spot Music Pieces brings together a "special orchestra" that features large groups of people playing the same instrument, playing each part of a different song to improvise one big piece. Some kind of an orchestral beat box, if you want. This concept symbolises the new Sony Walkman Project, which aims at bringing people online to play one small part of a track, then mixing these parts together to create four music pieces by four composers around the world.

Music Pieces

The concept is a realisation of Fallon London, the same agency who brought you the famous falling balls on the street, the colourful exploding buildings,and most recently The Rabbits (which sorta sucked, mates, sorry -- it's a graphic montage! Come on. Live preparation is more striking, that's what it's about), all for Bravia. Nice.

The Making Of

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