Mini: Bigger Than You Think (0)

Monday, July 10, 2006 by , under

Jung Von Matt. These people will never stop to impress me. I mean, look at this ad for Mini, in Zurich. Stick a trompe-l'oeil of a Mini on a subway station, and voilĂ , instant funnay/brilliant communication.

- Mini: "Guys, we need to say that Mini is surprisingly bigger than most people think".
- Jung Von Matt: "Pff. Got anything harder?"

I'm such a fanboy.

A Golden Lion at Cannes for "Best Use Of Ambient Media", this ad wins my Golden Pat In The Back for "Best Use Of Brains". Agency: Jung Von Matt Zurich (Thanks Coolzor!)

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