Brilliant. Counter-effective as a billboard, but great in a portfolio. Congrats to Christian Mommetz and Stephan Vogel at Ogilvy &Mather, Germany. I'll put this one on my fridge. (Thanks, AdArena!)
|
|
Tasty vintage treats from YouTube, for your morning viewing pleasure. (Thanks, AdArena!)
"Down, down, down, the stomach thru
Down, down, down, the system too!
With Alka Seltzer they always say,
Relief is just a fart away!"
Yay.
|
World's Greatest Dice Roll (0)
Monday, September 24, 2007 by , under ad campaign, adkrispies, advertising, gnuf, greatest dice roll, guerilla, online casino
An newcoming online casino service provider named Gnuf decided they needed a big idea to get people flocking in worldwide. Something viral, that would really roll up a into a huge snowball. (Snowball. Haha.) Well, they found the idea, made it happen and got it rollin' (drum fill).
Giant dice. Rolling down from the crest of a huge, snowy peak, after being dropped by helicopter. And you, lucky interneteer (internettist? webber?) get to bet on what the final results will be.
Have a peak (chinng!) at some of the shots from the event at The World's Greatest Dice Roll.
(Thanks, Adverblog!)Giant dice. Rolling down from the crest of a huge, snowy peak, after being dropped by helicopter. And you, lucky interneteer (internettist? webber?) get to bet on what the final results will be.
Have a peak (chinng!) at some of the shots from the event at The World's Greatest Dice Roll.
|
Schick Quattro: The Fight For Kisses (0)
Friday, September 21, 2007 by , under fight for kisses, schick quattro, tv spot, viral marketing, wilkinson sword
Aside from being green with envy. Aside from the fact that I would definitely want to know how they sold this one to the client. Aside from the huge amount of budget involved in there.
THIS CAMPAIGN KICKS ASS.
My friends, let's celebrate my return to the world of blogging with this incredible campaign from JWT Paris for Schick Quattro Titanium. It has been awhile since I've seen an integrated campaign with real punch, and I can't say anything but KUDOS. Being the target audience I'm kinda biased of course, but comparing apples with apples, this is by far the best razor ad campaign ever.
The campaign also features a micro-website complete with a video game, character presentation, screensaver, desktop backgrounds, e-cards and more. I don't know if this is the fruit of research or pure gut and insight, but all I can say is that JWT and Schick are spot on. I would love to see that kind of creativity in our North American ads, instead of the proverbial jetplanes, steel walls and cheek-caressing chicks. Learn, Gillette! Stop the race for the most-bladed razor, and put your money in some customer love. (Thanks, Infopresse!)
|
