Aside from being green with envy. Aside from the fact that I would definitely want to know how they sold this one to the client. Aside from the huge amount of budget involved in there.


My friends, let's celebrate my return to the world of blogging with this incredible campaign from JWT Paris for Schick Quattro Titanium. It has been awhile since I've seen an integrated campaign with real punch, and I can't say anything but KUDOS. Being the target audience I'm kinda biased of course, but comparing apples with apples, this is by far the best razor ad campaign ever.

The campaign also features a micro-website complete with a video game, character presentation, screensaver, desktop backgrounds, e-cards and more. I don't know if this is the fruit of research or pure gut and insight, but all I can say is that JWT and Schick are spot on. I would love to see that kind of creativity in our North American ads, instead of the proverbial jetplanes, steel walls and cheek-caressing chicks. Learn, Gillette! Stop the race for the most-bladed razor, and put your money in some customer love. (Thanks, Infopresse!)

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