Coolz0r will probably kill me for taking two of his post ideas onto AdKrispies, but I couldn't pass by this excellent ad for Time Magazine without the need for comment (see below):

























This "cover" campaign has been a long runner advertising platform for Time, and it's not hard to find out why: two words and a picture are enough to raise questions. With such an ad, Time magazine doesn't define itself as a source of information on current events, it defines itself as THE source of information to find out the TRUTH. "Know WHY". There could be a thousand reasons why, all of which could be biased by many outstanding factors. There could be a thousand other realities claiming their right to be the TRUTH. But the core idea behind Time magazine's positioning is not to present you current events in a general, cover-everything-objectively-making-sure-we-inform-well, greyish manner. Time takes position behind one aspect of an event. And Time presents the TRUTH on that aspect. Bold and highly debatable approach? Yes. Powerful marketing? Yes. Both are what Time magazine was built upon: communicate powerful facts that generate powerful debate.

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