Leiras: Headplayer (0)

Tuesday, November 14, 2006 by , under , , , , , , ,

You work in an agency which does Pharma? You actually work on a pharmaceutical account? Or maybe you just enjoy pharmaceutical products? Check out this ad for Leiras, a pharmaceutical company in Finland producing the "Pamol" painkiller - for serious headaches. This is lightyears ahead of any Tv pharma ad I've seen in the last years. You cannot do anything but salute Finland and Leiras for their very open creative policy on pharma advertising. The commercial was created by agency Bob Helsinki, and directed by Thomas Jonsgarden (from Flodellfilm in Stockholm). (Thanks Annick from Moskito!)

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