Prepare For A Shock. (0)

Friday, October 06, 2006 by , under , , , , ,

You should, because I had one.

Ready? Okay. Here are car ads. For the Mercedes Smart. That actually show a *price*, AND a *simple, decent concept* ! AT THE SAME TIME! And...oh God. What? THREE TV ads to accompany that? You mean that the Smart Car Dealers Association got together and agreed on a full-fledged conceptual, intelligent campaign? My God. "I must be 'shrooming". Bravo. Encore.

No wonder they're called Smart. And that also applies to their agency, Contrapunto, Madrid! ¡Bravo amigos! ¡Si solamente los vendedores de coche canadienses podían hacer lo mismo!* suspiro * (Thanks, AdArena!)

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