Monday, September 11, 2006 by , under , , , , , , , , ,

Here's a cool tool that brings something fresh to the world of viral video (for a good month or two, at least ;-) - Personiva. Personiva allows for the creation of branded content that can be personalized by the viewer, for the viewer. For example you might upload a photo of you, Personiva integrates it inside a specially-made commercial, and you get to watch a TV ad featuring you.

Check out HP's "Make computer personal again" and experience it yourself.

From the Personiva web site: "Personiva technology - recognizes faces, composites video, delivers dynamic imaging, creates interactive web interfaces, personalizes mobile messaging, drives e-commerce, measurable and ready-to-go."

While the experience is certainly new, its current application doesn't strike me as something that will last (the Levi's example on their site wasn't all that impressive), but I salute the idea. I do hope they find a way to push this a lot further.

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