Check out this immensely entertaining and quite efficient Michelin microsite by agency Campbell-Ewald. Not only did they create a visually stunning user experience, but the message couldn't come across more clearly: Michelin is a world (brand) that covers the entire driving experience. From making tires to getting you from point A to point B safely, maintaining clean environment standards or helping you explore the road - Michelin is all about that.

For once I'm glad to see an experiential website that's easy to navigate, and doesn't flood me with useless gizmos. Micheline World manages to be entertaining, while keeping focus on pertinent and interesting corporate communication to the consumer. Nice job.
(Thanks, Adverblog!)

Click here to access the site.

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Dear loyal readers,

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Hello all you loyal morning readers!! I know I haven't posted much during these last weeks - I've been incredibly busy at work and with other projects as well. Things should be back to normal soon.

In the meanwhile, please consult the archives to see what you've missed! And especially if you're new to AdKrispies!

Stay tuned.

David

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