Kleenex Guerilla - Mexico (0)

Monday, April 30, 2007 by , under , , ,

Here's an interesting example of how well-applied guerilla marketing works better than traditional media: a campaign for special 180-tissue packages of Kleenex. "The package seems endless". A simple and powerful idea that most certainly didn't cost the price of TV or billboard ads, for something that'll get twice the gab power. Great work by JWT Mexico (whom obviously have audacious creatives and a very understanding media buying dept.)

As I write this, I'm certain that some media investors are already contemplating the potential of branding conveyor belt media, evaluating gross GRP return, building joint ventures with supermarkets and commercial centers and charging agencies "belt space by the foot".

Remember folks: if it happens, you read it here first.

(Thanks, BriefBlog!)



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