This is an interesting (and one of the first) examples of interactive TV advertising I've ever seen. A commercial featuring the OPEL ASTRA during which you may answer a few questions they ask you, and depending on how you answer, the commercial continues and features different parts of the commercial. You also have the option to "see more" at the end of the commercial, and consult the car's specs and other elements.

It's fascinating to see how sometimes Europe is much more advanced compared to North America, in terms of innovative brand communication. We all have those DirectTV or Illico systems at home, but it seems our ad agencies haven't quite had the time (or the guts) to explore the possibilities with such technology.



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