Telus wireless opened its first virtual boutique inside the popular "Second Life" world, last week. Second Life inhabitants can now visit the shop (which looks and feels like an actual Telus shop, retaining all the brand's personality) and get virtual cellphones with special features for their characters.

I've visited the shop in SL and it's quite a nice piece of architecture, featuring a wide, colourful area inside, some cellphones on display, and a veranda on the side with a virtual espresso machine (!). While I'm not sure virtual espressos taste like the real thing, they sure do the Telus brand some good.

Check out Second Life here, and visit the Telus shop!

(Thanks, Infopresse!)

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