(Wieden+Kennedy made) Here's a new spot for the Nike "SB"(skateboarding) brand category, featuring rising legend Paul Rodriguez Jr. (notedly toted "P-Rod").

The Nike SB line of shoes is Nike's first attempt (from my knowledge) at creating rideworthy skateboarding shoes, launched in 2005. About time they shifted their aim, if you ask me. I thought that most of Nike's production was going to be stuck in the basketball-bling-bling look forever. (image from WestSideSkateShop.com)

Here's the Nike On Tap P-Rod promo video.

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