Seiko ePaper Watch (0)

Tuesday, July 11, 2006 by , under

Another fantastic discovery from Japan, Seiko's ePaper watch features a thin 3 x 9 strip of electronic paper that displays date and time, as well as a constantly altered mosaic pattern -- all in digital ink. the ePaper used in the watch was developed by Seiko Epson and E Ink Corp of the US. Full article here.



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Gold's Gym Will Flatten You Out (2)

Tuesday, July 11, 2006 by , under

Gold's Gym will get those pounds out of you, and yes, it will hurt. From BBDO Guatemala. (Thanks BriefBlog!)







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PS2: Head (3)

Tuesday, July 11, 2006 by , under

This TV ad was created by TBWA Paris for ARTCade, France's ongoing online PlayStation art exhibition. The ad features a dark montage of what goes on in a PS2 gamer's brain. Since the last few years, PlayStation has veered towards the "look and feel" approach for its ads and general communication - an interesting way to bring their "Live in your world, play in ours" signature (and corporate frame of mind) to a higher level.



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