This TV ad was created by TBWA Paris for ARTCade, France's ongoing online PlayStation art exhibition. The ad features a dark montage of what goes on in a PS2 gamer's brain. Since the last few years, PlayStation has veered towards the "look and feel" approach for its ads and general communication - an interesting way to bring their "Live in your world, play in ours" signature (and corporate frame of mind) to a higher level.

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