I like this project. I think there's a crazy advertising idea waiting to happen here. Karolina Sobecka had this idea of cars projecting videos of runnings animals, whose speed depends upon the speed of the car. What's more, the projector detects if there's a moving object (pedestrian or else) on the course, and alters the image to that of another animal (symbolically corresponding to the pedestrian's "avatar"). Inspiring. Check out the webpage here (featuring a Quicktime showing the whole thing in motion).

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