Windows just opened up on creativity...and also on us attention-deficient-unless-hollered-by-a-female-species-artificial-intelligence-thingie-called-Ms.Dewey- male crowd. Introducing Ms. Dewey, an artificial intelligence thingie for Windows Live Search.

Ms. Dewey is actually quite the funny, ironic, obnoxious, modern woman, who will comment your searches on Windows Live and help you through the whole experience. And it actually makes it fun. I left Google today, to play with Ms. Dewey.

Of course, being a guy, you all suspect the first thing I was going to ask Ms. Dewey about. You try it yourself and see. I'll let you enjoy the surprise.

The next thing I asked Ms. Dewey, is about "Apple". So I type in A-P-P-L-E and press "enter". Ms. Dewey replies something like: "Zeros and ones, zeroes and ones, ones and zeroes, all this useless coding, underwear on your head, and you still couldn't create the woman of your dreams". Zing! Interestingly enough, I got the same answer after typing "Microsoft".

I like Ms. Dewey. I think searching while accompanied by someone puts more humanity on the face of the World Wide Web. In spite of what everyone says, I have to recognize it's a great idea.
Yes the interface sucks. Yes, the AI needs work, and yes the loading times are tedious.

But not everyone using the WWW is a nerd, you know. I think normal people can appreciate creative ideas, as a step in the right direction to simple, enjoyable user experience.

There are a lot of steps to be taken before Ms. Dewey is made perfect. For a search engine anyway. I hope they keep at it, and push it further. I'm sure Ms. Dewey still has a lot into her.

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Volkswagen: Touran (0)

Monday, October 30, 2006 by , under , , , , , , , , , ,

Great direction and art direction on this new V-dub spot for the Touran, some sort of beefed up Golf with hybrid propulsion, made for the UK market. Check it out on Wikipedia. (Thanks, Vlan!)

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MIRA Guide Dogs (0)

Monday, October 30, 2006 by , under , , , , , , , , ,

MIRA is a foundation in Quebec, specialised in the breeding, training and care of guide dogs for the blind. Here's a smart ad for them, from Publicis Montreal. Questionable film direction, but hey. Smart nonetheless.

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Bishop's Finger Ale (0)

Monday, October 30, 2006 by , under , , , , , , ,

Now this is quite the beer campaign. Or is it? Like me, you've probably never heard of Bishop's Finger, UK's oldest brewski (since 1698). A bit of info from the Bishop's Finger website: "The Bishops Finger Charter decrees that it is brewed only on Fridays and then only by the Head Brewer using an antique Russian teak mash tun. He takes mineral water from the brewery's own 200 ft deep artesian well and adds Kentish malt from Denne Hill Farm and East Kent Goldings hops". Wow.

Another interesting bit of info, is that Bishop's Finger ale is also referred to as the "Nun's Delight". Case in hand, the creatives didn't have to search too far for this most expected, yet "had-to-be-done" campaign.

Finger applause. (Thanks, 10ad!)

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Internet Explorer 7 1

Monday, October 30, 2006 by , under , , , , , , ,

Another finger-related ad, this time for Internet Explorer 7. "Everyday tasks made easier", is the proposition on this one. I can hear the yells of outraged Firefox users from here. As someone pointed out on the YouTube comments section: " Exactly what Explorer is. Fat n' cheesy".

The music sounds familiar...I've been trying to figure out where I heard that tune before...maybe a Sesame Street sequence ? Help me out here.

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Youthaids: Sex Positions (0)

Monday, October 30, 2006 by , under , , , , , ,

Interesting spoofing of the world-reknowned "sex positions" posters by Cliff Freeman & Partners, New York, letting us know that all this creative nookie yoga may lead to AIDS, and of course - death. The poster is currently distributed to the college crowd. Client: Youthaids. (Thanks, AdCritic!)

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