A series of public interest ads created by Percept Holdings' AMO Communications, India. I seriously doubt these were executed, considering that merely kissing in public is against the law in India -- let alone the public display of graphic interpretations of sexual activities.
Or maybe they were hung in a dark, dark corner. Like, no light at all. No, darker than that. "The devil might appear there" dark.
But hey - great art direction, fun idea, bravo. If you don't get it, write me.
As the product is targeted towards teenagers, must we believe that there's a second level of understanding? I'm probably the only one to get there, anyway. Agency unknown. (Thanks, BriefBlog!)
If you guys don't know it yet, the most loved and awaited PS3 will hit the stores across North America on November 17. A teaser campaign has recently begun, titled "Play B3yond", which is currently hitting the NYC (corner LaFayettte and Bond).
Also, you can already feast your eyes on the recently released commercial for this upcoming launch, now available on AdKrispies. Featured soundtrack is An Ending (Ascent) by Brian Eno. The commercial is once again the work of crazy awesome agency McKinney + Silver. I bow in your general direction. Need kickass partners in Canada? Write me. Hehe. Shameless plug.
Ps3 coming. Better get those sleeping bags ready in front of your local electronics store now.
I'm a freelancer and free thinker in the field of marketing and communications, trying to continually expand the known universe in my little mind -- and yours.
