I have to say I'm a sucker for independent films, black & white, polish accents, vodka and storytales. Needless to say, this online micro-site for Wyborowa vodka struck my chord. There is no V in Wodka is agency Wieden+Kennedy Amsterdam's way of carrying the message that Wyborowa Wodka is *the* original, the one and only "Voice of Poland" (I'd remove the "o" in voice).
The experience takes you through many creative vignettes exploring the notion of "the unexistence of the W" in Wodka. If you can stand the long loading times (and I have high-speed internet), you're in for an original world which does a great job at positionning the brand and establishing the "Wyborowa" universe.
I only wish I could also have a glance at the rest of the campaign elements that accompany this online effort. I like to see how campaigns are integrated, and also how the experience translates in the point of purchase. Most likely, this one will translate like this: "Vonderful Sales of Wodka, Dahling".
(Thanks, Adverblog!)
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Check out this experimental music discovery engine, upon which I
stumbled by pure chance. I think it's a great idea:
a) you start by selecting a mood (or a dance beat) on a cross chart,b) select the musical genres you wish to hear,
c) choose the musical era (!) in which you wish to hear songs (if you wish to discover past hits, this is it!)You results are presented using a link chart featuring full songs, according to your search criteria. I haven't been through the whole experience, but I think the songs are also classified by tempo, so one song flows to the other just as if it was mixed by a DJ. The interface is still very basic, but serves the experience well.
If you wish to purchase the songs, one click takes you to Amazon, ITunes, or Ebay. It's a fantastic idea, and a great tool to discover new musical horizons. I think it's now a matter of minutes before some big company calls this guy and he becomes insta-millionaire.Visit Musicovery now, and you'll be able to say you were there in the golden days.
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Now this is something new to me. Everyone in the industry knows how advertising in the fashion and beauty world is usually almost like a white collar job. Shoot models, photoshop them, make them look glamourous, stick 'em on an ad, rinse and repeat. This is especially true in the hair styling business, where most big names have adopted this advertising code of conduct and do not stray from it.
But here comes Matrix Canada with this audacious attempt at a viral marketing experience titled "Color Vendetta". The site actually promotes the launch of the new Shade Memory line of color care products, made specially for solving hair & color problems affecting blondes, brunettes or redheads. The concept highlights this well: A vendetta in itself means personal revenge, in this case, the vengeance of blondes, brunettes and redheads against everything that removes color from their life. Art direction and contents make for an actually entertaining experience, and it truly gives you a feel for the brand. Now I'm not actually fashion inclined or anything, but having seen and produced A LOT of fashion advertising, I can truly say this is a first in the industry. Congrats to Matrix Canada for thinking out of the box. I hope it makes children.
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Check out this immensely entertaining and quite efficient
Michelin microsite by agency
Campbell-Ewald. Not only did they create a visually stunning user experience, but the message couldn't come across more clearly:
Michelin is a world (brand) that covers the entire driving experience. From making tires to getting you from point A to point B safely, maintaining clean environment standards or helping you explore the road - Michelin is all about that.
For once I'm glad to see an experiential website that's easy to navigate, and doesn't flood me with useless gizmos. Micheline World manages to be entertaining, while keeping focus on
pertinent and interesting corporate communication to the consumer. Nice job.
(Thanks, Adverblog!)
Click here to access the site.
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