From Ogilvy Belgium, this Exit Shoes campaign features smashing art direction, and weird-but-strangely-compelling storytelling. The copy reads "they'll find the way out". Interesting. I like ads which, while being very clear communicatively speaking (can I really say "communicatively"?), do bring enough absurdity and grotesque to generate an irresistible want for scrutiny from the viewer. And it's the case with these: you can't do anything but stop and try to complete the story behind these. Maybe except that third one. (Thanks, CoolZ0r!)

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