The copy reads: "Perhaps it's time to turn to Pedigree Light Dog Food". You can't do anything but laugh. A funny idea by TBWA Paris.

Juan Carlos Labbé on Publicidad/BelowTheLine/Marketing blog came up with an excellent saying by marketing guru Seth Godin, which went something like: "Pedigree dog food isn't for dogs. Pedigree is for us." - outlining the basic notion that a dog's happiness with his dog food is rather related to our own. I think this ad nailed it. Same notion applies when you look at some cat food packages: "New improved flavor!" Why, of course! All our scientists agree. Last flavour was a little bland. Another pet-projectable notion directed towards the consumer.

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Holy smokes! This is machiavelously creepy. The art director in me loves the strange flavor in the film direction (assumed by Rupert Sanders of MJZ production house in L.A.), yet I cannot help but create a few parallels of freudian dysfunctionality. But by now, we all know that PlayStation ads are known to evoke dysfunctionality in all spheres of human emotions, to demonstrate how we just can't control our playing obsession. From a very young age.

As I'm writing this, my behavioral psychologist is sitting next to me, taking notes with a grave expression on his face.

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While I'm at it, here's another PS3 commercial - this time, explaining what the new implementation of the BluRay technology inside the Ps3 means exactly. Agency: TBWA/Chiat/Day. I for one, was curious to see if it'd be worth the 600$ launch price, available to my quite scared wallet starting Nov. 17.


I am not a Sony fanboy. I am an advertiser.

...


*clicking heels*

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This is the long version of this amazing ad for Nissan 4x4 truck series, made by TBWA/Chiat/Day. I wish I had digital production house credits for this, because the special effects are nothing but excellent. You can either view it now, here on AdKrispies, in full glorious YouTube half-ass resolution.

OR

Check this link with a high-quality version of the shorter version. Or check both. Who cares.

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"See everything 15 times bigger", said the little copy. Nice flash from TBWA Paris. I should've bought them to help this post. (Thanks, Ads Of The World!)

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