This is the post that will have you piss yourself (Yowza! Call me promo man). Belgian agency Emakina created quite the brilliant (and scatologic) concept for ING Direct: The Virtual Toilet. Yes friends, it took a dutch bank to bring you the delight of relieving yourself on the web. The pertaining website, i-needtogo.com, is a buzz generator whose prophecy is to actually get the consumer to be interested in ING's online banking service.

Great idea, but I'm not sure about how there will be good payoff for the client on this one -- namely, actually getting people to sign into an e-account. It takes a certain amount of time to get to the point, and most of us attention-deficited disorderly might scramble out before the oh-I-get-it coitus point is reached. Nevertheless, the idea is quite well integrated (PayPauline(tm) - lovely), and this'll drop down on the web faster than...um, nevermind.

(Thanks C00lzor!)