Stena Line is a swedish travel company that offers free travel for parents when accompanied by their kids. Now that's a novelty. Created by DDB Oslo, this campaign has recently won at the EPICA awards. If you asked me, I'd give the award to the client, for coming up with such an insightful marketing strategy. But still the creative is well executed, and says what has to be said. (Thanks, AdArena!)

Gimme a company that produces jock straps for dogs and see what I come up with.

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