From Ogilvy & Mather Costa Rica . While I salute the cool executions and how they never show the trademark cars themselves, I'm wondering how these ads will even interest kids anymore. But it might be truly naive of me to believe that only kids play with Hot Wheels these days, or Barbie dolls, for that matter... (Thanks, Brief blog!)

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The Quebec Milk Producers Federation (FPLQ) presents three new :45 seconds spots in its longlasting campaign "Un verre de lait c'est bien, mais deux, c'est mieux" ("one glass of milk is good, but two, better"), apparently a new format for the announcer, registers Infopresse. While the execution can be strongly linked to the campaign visually, I fear that BBDO Montreal fell into a pit of rather expected and tacky storytelling, trying to reach for our little hearties.

I liked where the old lady's spot was going, but then it all ends in a less-than-original stint (I'm not telling you, I'm leaving it up to you to be umm, surprised - for lack of a better word (but disappointed might do fine)), The two other spots are just badly directed, feature boring and unoriginal stories, and clearly look like bad movie theaters-to-TV adaptations.

Music is also ordinary. I liked it more when Studio Apollo did the score.

In conclusion: blah. Sorry guys, this campaign's a miss. Milk always had something aspirational about it, and a touch of imagination, original or absurd - people don't want to be told another bunch of "reality stories". (Thanks, Infopresse)

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Simple and inspired guerilla campaign for this rock n' roll radio station in Oslo. Two stickers on a rock and BAM! It's becomes a speaker. Powerful. (Thanks, Marketing Alternatif!)




Ah, ah, ah, rock-solid. Ahem. Sorry about that.

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